Project Description
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Client Luthra Group
Project – Strategic Website Design
Changing the Sustainability Narrative
Changing the Sustainability Narrative
Background
Luthra Group, a leader in waste management with 16 companies, needed a digital presence that could clearly communicate its brand and offerings. While its flagship brand, GEPIL, had strong market equity, Luthra Group itself lacked visibility, especially on key touchpoints like their website, which was frequented by government bodies, industry executives, and investors.
Challenge
The challenge was to create a website that would align with Luthra Group’s business goals while resonating with its diverse audience. The site needed to communicate the company’s vision, innovations, and societal impact clearly and effectively, while serving as a resource for government and industry stakeholders.
Solution
We began by understanding the business objectives and target audience. This informed a website design that reflected the brand’s essence—innovation, responsibility, and impact. User journeys were simplified, content was crafted to engage and inform, and the site was built to provide clear insights into Luthra Group’s operations and values. The result- a platform that connected the brand to its key stakeholders effectively.
Success
The new website successfully elevated Luthra Group’s online presence, providing a seamless user experience for investors, government bodies, and industry leaders. The clear communication of the brand’s values and offerings enhanced stakeholder engagement, fostering stronger relationships and trust. The website has become a key touchpoint for attracting new partnerships, demonstrating Luthra Group’s commitment to innovation and societal impact.
