Project Description
Client Cyril Amarchand Mangaldas
Project Publication
The Thought League
The Thought League
Challenge
Our Client Cyril Amarchand Mangaldas has always been a leader and industry outlier. When CNBC TV-18 co-hosted the show The Thought League, with cam, it was with the purpose of having future-defining conversations with industry thought-leaders and preparing viewers to be equipped to succeed in an uncertain environment. Riveting discussions on digitisation, artificial intelligence, fintech, corporate governance and resetting work and life were insights shared by these brilliant minds. Our challenge was to chronicle these episodes into a reference guide for future-focussed businesses.
Interpretation
We envisaged the coffee table book like an organised reference guide for businesses seeking to pivot and grow by laying down digital tracks and future-proofing themselves during the devastating pandemic. We crafted this theme of re-imagination and reinvention, shaping concepts through interpretive high-impact graphics into carefully laid-out pages. The guide was designed both as digital as well as for print.
Solution
To create an instant connect and recognition of the leaders we employed an illustrative communication design. This helped curate real-time visuals for each personality, helping to narrate their ideas and setting the theme for each discussion.
