Project Description
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Client Cyril Amarchand Mangaldas
Project Strategic Brand Identity
Leading From The Front
Leading From The Front
Challenge
CAM is India’s Leading Law firm and the challenge was to create not just a website but a platform to propel the firm into leading conversations on trending aspects of law and justice.
Interpretation
Having worked with cam on the creation of a strategic identity, we had a clear vision that the website should be a platform for continuous thought streams on leadership, publications, articles, stand-out cases, blogs and vlogs to clearly position them as ahead of the curve.
Solution
The website was conceived from the perspective of cam’s multiple target audiences, with elaborate user journey maps and userflow planning to design develop a dynamic, scalable and updatable website. In order to maintain and update the site seamlessly, the backend was developed as a robust framework by Ambab, development partners on this project.
