Client Meril Life
Project Strategic Website Design

Narrating the Story of life

Background

Founded in 2006, Meril is an India-based global medical device company dedicated to designing, manufacturing, and distributing clinically relevant, state-of-the-art medical devices to alleviate human suffering. Despite offering best-in-class products, the company’s website failed to reflect the innovation and quality embedded in their offerings, impacting brand perception and engagement.

The Problem

Although Meril’s brand was centered around life-enhancing, cutting-edge products, their website did not effectively convey this. The lack of alignment between the brand’s promise and its digital presence resulted in a missed opportunity to engage key stakeholders, including healthcare professionals, patients, and investors. This disconnect was undermining the brand’s influence and reputation in a competitive market.

Solution

We began by immersing ourselves in understanding Meril’s brand and target audiences. Given the distinct needs of each user group, we created a tailored user journey for each audience segment. The website’s UI was designed to make it easy for visitors to find critical information, while the UX ensured users could explore and absorb content at their own pace.

A bold, clean design aesthetic highlighted Meril’s products, placing them front and center for all visitors. This modern, image-driven approach allowed Meril to showcase its innovative medical solutions in a way that resonates with the diverse range of users.