EuMo designed the environment for Boston Consulting Group as a culture-led environment design intervention that translates the firm’s ethos of irreverence and inventiveness into spatial and environmental branding. Through witty graphics, interactive installations and unconventional design cues, the workplace enhances collaboration while redefining the consulting office experience.
Boston Consulting Group
Banking & Finance
Employee Experience
Brand Experience
Workplace Experience
Organizational Culture Expression in Space
Environment Branding
Signage & Wayfinding
The ambition was to create a space that expresses the firm’s spirit of irreverence and inventiveness, encourages interaction among teams and moves away from the conventional perception of consulting offices as formal and rigid environments.
The key insight was that Boston Consulting Group’s culture thrives on sharp thinking, wit and unconventional perspectives. The workplace environment therefore needed to embody this mindset rather than follow traditional corporate office design norms.
The existing environment, defined by heavy materials and formal layouts, did not support this expression. The opportunity was to introduce environmental branding and spatial interventions that surprise, engage and provoke thought while remaining aligned with the firm’s intellectual rigor.
EuMo designed the Boston Consulting Group workplace as a culture-driven office environment using environmental branding, interactive elements and unconventional design to strengthen internal identity and redefine the consulting workplace experience.
Business and Strategic Impact
Stronger cultural expression: The workplace visibly reflects Boston Consulting Group’s unique ethos, reinforcing internal identity.
Improved collaboration: Informal and engaging zones support interaction and idea exchange across teams.
Enhanced employee experience: The environment introduces moments of lightness within a high-performance consulting setting.
Differentiated workplace design: The office stands apart from conventional consulting environments through its distinctive character.
Why the investment mattered
The transformation repositioned the workplace as an active expression of organisational culture rather than a neutral office setting. It enables Boston Consulting Group to strengthen collaboration, reinforce its identity and create an engaging environment that supports both performance and creativity.
