Design is often mistaken for mere aesthetics, but Ms. Shanoo Bhatia, Founder of EuMo, treats it as a core business driver. In this exclusive interview, the design luminary decodes how brands can move past short-term attention to build lasting cultural memory.

India’s leading organisations are redefining growth strategies by integrating brand, space, and customer experience into a unified framework, marking a significant shift in how businesses engage with consumers and stakeholders.

In this exclusive interview, he shares insights on startup journeys, leadership challenges, and EuMo’s bold vision for the future. Discover what drives success at the forefront of change.

Our founder, Shanoo Bhatia, authored a powerful article in Campaign India, spotlighting seven critical UX mistakes Indian brands are making—and how they can fix them to stay ahead.

Shanoo Bhatia was a panellist at the UID Thought Leaders mediated session, along with Design Industry Leaders.

Our founder-director, Shanoo Bhatia has been invited to inspire and encourage students with her insights on entrepreneurship at the Education to Entrepreneurship Programme organised by Taleem-O-Tarbiyat.

Our Founder, Shanoo Bhatia, joins the jury for the 17th VM&RD Retail Design Awards, recognising excellence in retail design across India.

In conversation with Editor Ankur Sharma, The News Strike, Shanoo Bhatia, Founder and Director at EuMo, highlights how “design intelligence” is emerging as a core business strategy by integrating strategic thinking, behavioural science, and experience design to drive tangible outcomes beyond aesthetics.

The interview highlights how Shanoo Bhatia positions “Design Intelligence” as a strategy-led approach that blends customer insights, leadership vision, and multidisciplinary design to create meaningful, real-world brand experiences.

Pool 94 published an article on EuMo Founder Directors Shanoo Bhatia and Harkaran Singh Grewal and their working together to create diverse and innovative design solutions for over two decades. Their expertise ranges from branding to furniture design and they bring to the table experience as much as moments of dazzling inspiration.

Shanoo Bhatia was part of a stellar team of Business Leaders, Brand Strategists, Designers and Educators to judge the Rebrand Awards.

EuMo’s strategic identity design for Atlas Skilltech University has been recognized and featured in the ‘The Hard Copy’

In an interview with Gary Grewal, cofounder of EuMo explained that spatial design in hospitality has evolved from a decorative afterthought to a central business strategy that drives long-term guest engagement, emphasizing that modern travellers purchase emotion, memory, and a sense of place rather than just rooms.

Brands that fail to evolve visibly risk fading into irrelevance quickly. The current rebranding wave is a fast race against time and changing perceptions.

Our Founder & Director, Shanoo Bhatia, authored a compelling article exploring how winning brands design for memory and not only attention to create lasting impact and true brand recall.

The Edutainment Show attracts students, parents and academia from across the world, as it showcases the latest programmes, universities and partnerships. Shanoo Bhatia was invited to participate as a panellist at the Times of India Edutainment Show to discuss the future of design education, trends and opportunities, initiated by Event Capital and presented by SBI.

Shanoo Bhatia gives students feedback on how to select and curate their design portfolios

Shanoo Bhatia will be featuring at TEDxSIU Lavale as she presents “The Rule-Breaker’s Playbook,” shedding light on how defiance in design leads to remarkable outcomes.