The experience functions as a strategic admissions and brand asset, improving engagement quality, confidence and conversion.
Manipal Education & Medical Group
Education
Visitor Experience
Visitor Experience Centers
Display Structures
Lighting Strategy & Design
Audio Visual Strategy & Design
Audio Visual Integration Supervision
Environment Graphics
Films & Audio-Visuals
Transform Asia - Best Brand Experience, 2023 India's Best Design Awards, 2023
Manipal University, Jaipur is a fully realised campus town, built on a legacy that traces back to a single individual driven by a mission to eliminate ignorance and ill health through education.
As the university expanded in scale, reputation and global outreach, our client Dr. Ranjan Pai clarified its ambition: to position Manipal Univerity as a future-ready, globally benchmarked institution, while staying anchored to its founding purpose and social conscience.
EuMo was engaged to design a visitor experience that unified the university’s legacy, learning and global ambition.
The goal was to communicate scale and substance clearly and credibly, while creating emotional connection within one integrated environment.
Manipal University Jaipur was born of the storied Manipal Academy of Higher Education. It had a powerful story to tell of its origin, academic philosophy, facilities, student life, global partnerships and societal impact. The risk was fragmentation. Presenting these elements as isolated exhibits would dilute the experience and reduce the campus to a brochure in physical form.
The defining insight was —
Students experienced the university as a feeling of belonging, belief and aspiration.
EuMo applied its Design Intelligence framework to deliver —
Strategic narrative architecture,
A unifying storyline,
Spatial sequencing & journey design,
Accessibility Design,
Interior architecture & design,
Services integration,
Content orchestration & immersive media,
Surround AV environments & projection mapping,
Technology overlays,
Content Integration.
It has improved how the institution presents itself to prospective students, parents, partners, and visitors, positioning Manipal as a forward-thinking, socially aware and globally engaged educational institution with legacy and a vision for the future.
The immersive format leaves a lasting impression, making the center an effective tool for engagement, recruitment and storytelling.
The center reinforces Manipal University’s commitment to developing responsible, impact-driven citizens, while enhancing its position on the global education landscape.
Dr. G.K. Prabhu
President, Manipal University
"I have been completely involved in the development of the DestinationManipal Jaipur Visitor Experience Centre from the beginning and have witnessed its evolution from idea to creation. I am proud to say today that it is an outstanding success. The multi-media surround experience has truly allowed visitors to immerse themselves in the story of our institution, its facilities, academic pathways, and the values we strive to inculcate in all our students. The design of the centre by Eumo has authentically captured the essence of our university. The impact the immersive and surround storytelling experience has had on visitors has been truly rewarding, as they leave with a newfound appreciation for our institution and its values. I am proud to say that our centre is truly world-class."
